May 24, 2011

Bobcats 'Prepare Today, Own Tomorrow' Ad Campaign

May 19, 2011 - Bobcats Sports & Entertainment (BSE) President and Chief Operating Officer Fred Whitfield unveiled today the team’s advertising campaign for this offseason. “Prepare Today, Own Tomorrow” is a summation of the organization’s plan to build an elite team.

"Our owner is committed to building a franchise that competes for championships year after year,” said Whitfield. “But it’s more than just talk, there’s a process and a method that all started this past February as we collected assets like young talent, draft picks and cap space. It will take time, but the work we’re doing today will pay dividends for our fans tomorrow.”

The campaign will utilize local electronic, print, digital and outdoor media outlets. Creative for the campaign was developed in-house.

Bobcats Sports & Entertainment operates the Charlotte Bobcats of the National Basketball Association (NBA) and Time Warner Cable Arena, celebrating its fifth anniversary in the heart of uptown Charlotte, North Carolina. The Bobcats just completed their seventh season of play in the NBA. Follow the Bobcats on Facebook and Twitter.

- bobcats.com - bobcatsbreak.com - @bobcats

CONTACT: Michael Thompson, BSE Director of Corporate Communications, mthompson@bobcats.com

Categories: Arts & Entertainment