Charlotte B-cycle to Expand Outreach, Education in CharlotteJanuary 15, 2015 10:29 am
Charlotte B-cycle, Charlotte’s bike share program made possible by Blue Cross and Blue Shield of North Carolina, will soon have a stronger ambassador program and an expanded education program, thanks to a $15,000 grant from the Knight Fund at Foundation for the Carolinas.
The grant will allow the program to develop an educational marketing campaign targeting residents, visitors and employees in Center City Charlotte. The goal is to educate these groups about how to use the system, types of memberships available, and the benefits of bike share. In addition, Charlotte B-cycle will implement an ambassador program to help with hands-on education and training, along with promotional events and community outreach.
“Charlotte B-cycle is a great example of a local program where health, technology and transportation are integrated, and has already created positive change in our city,” said Dianna Ward, Executive Director of Charlotte B-cycle. “Our mission aligns well with Knight Foundation’s goals of promoting informed and engaged communities.”
Since Charlotte B-cycle was launched in July 2012, nearly 100,000 trips have been taken. The bike sharing system currently has nearly 700 annual and student members in Charlotte. The system’s 24 solar-powered kiosks are located throughout Center City. Memberships for Charlotte B-cycle can be purchased online at www.charlottebcycle.com.
About Charlotte B-cycle
Charlotte B-cycle, made possible by Blue Cross and Blue Shield of North Carolina, with Founding Sponsor Carolinas HealthCare System and Communications Sponsor Verizon Wireless is a program of the CCCP Community Trust. It aspires to increase bicycle usage in Charlotte and to decrease vehicle trips, thereby improving health and air quality. Charlotte B-cycle provides a convenient network of public use bicycles rented at a low cost for short-distance trips. www.charlottebcycle.com.
About The John S. and James L. Knight Foundation
The John S. and James L. Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more, visit KnightFoundation.org.