Rosa Parks Farmers Market Makes its MoveJune 1, 2018 11:19 am
Starting June 5, fresh produce offerings move from Beatties Ford Rd. to W. Trade Street.
The Rosa Parks Farmers Market will kick off its third market season on Tuesday, June 5 in a new location. This year the focus is to come back with more food options, a bigger location and better hours! From 3 p.m. to 7 p.m. every Tuesday through September, visitors can expect the fresh, local, and seasonal produce they’ve come to enjoy. However, they will now find it in the at 1600 West Trade Street.
Every Tuesday, the parking lot of the old A&P Grocery Store will now be activated with local farmers, vendors, and edutainment activities promoting healthy eating. However, the Rosa Parks Farmers Market has been activating Historic West End parking lots since 2016. It hosted the market in the parking lot of the Health Department’s Northwest Clinic in the Beatties Ford Road Corridor for the past two market seasons. During this time, the Health Department built connections with farmers, explored programming activities, and forged strong community partnerships around initiatives promoting healthy eating in communities where access to supermarkets and fresh produce are extremely limited.
This focus on bringing fresh produce access to areas that often experience scarcity of this resource goes beyond where a market is located. The Rosa Parks Farmers Market accepts Electronic Benefits Transfer (EBT) and is also bringing back the “Double Up Bucks” program. The program will provide matching dollars (up to $20 per day) for EBT cardholders to use toward the purchase of fruits, vegetables, and herbs. This program is one of only two in Mecklenburg County and has the potential to increase a food budget by $80 per month for each EBT customer!
In addition to food access, the market’s move from Beatties Ford Road to West Trade Street will help bring shoppers more food options at a bigger location. Being located in the Historic West End Business District will now allow visitors to shop for locally sourced honey products, jams, jellies and baked goods in addition to fresh produce. Beyond shopping, each market will host cooking demonstrations from area chefs, community pop-ups, music and kid-friendly activities.
The Rosa Parks Farmers Market is bringing those living and working in and near the Historic West End regular access to fresh produce while supporting local farmers and vendors. Bringing this access to Historic West End is a collaborative effort between many organizations. The Rosa Parks Farmers Market is managed in partnership by Mecklenburg County Public Health, Johnson C. Smith University, Knight Foundation, Duke Endowment, Mecklenburg County Park and Recreation and the Rosa Parks Farmers Market Community Advisory Council. It is also supported by the Five Points Historic West End.
To enjoy the Rosa Parks Farmers Market experience for yourself be sure to come out opening day on Tuesday, June 5 from 3 p.m.-7 p.m. at 1600 West Trade Street. —Kia Moore (Kia the Writer)