Johnson & Wales University Makes PepsiCo Dream Machine Recycling Kiosk Available

January 28, 2011 8:57 pm

On February 2, as part of its Winter Week activities, Johnson & Wales University will launch the Dream Machine recycling initiative on campus, providing students and faculty with a convenient and rewarding way to recycle their bottles and cans while on‐the‐go. The launch with coincide with the annual One‐Ton Sundae where students enjoy free ice cream and all the toppings.

The Dream Machine recycling initiative, created by PepsiCo (NYSE: PEP) in partnership with Waste Management (NYSE: WM), is introducing thousands of recycling kiosks at popular public locations across North America. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk and redeem those points for local discounts on entertainment, dining and travel at The more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post‐9/11 veterans with disabilities.

“Providing access to recycling bins is a critical first step in increasing the beverage container recycling rate, and we are so pleased that Johnson & Wales University has decided to partner with the Dream Machine program to make recycling kiosks and bins available,” said Jeremy Cage, PepsiCo’s head of the Dream Machine recycling initiative. “By recycling in a Dream Machine, students and faculty can be proud that their efforts are helping make a real difference for our planet and in the lives of disabled U.S. veterans.”

As students load up pails of ice cream, they can also visit the Dream Machine kiosk to learn more about the program and register a rewards card so that they can begin earning points for recycling and supporting JWU’s sustainability efforts.

“Experience tells us that people are much more likely to recycle if it’s convenient, and they are rewarded for doing so,” said Paul Ligon, managing director for Greenopolis, a Waste Management subsidiary. “We look forward to working with JWU to enable a recycling experience that is fun and rewarding on many levels.” To learn more about the Dream Machine, please visit

About the Dream Machine The Dream Machine recycling initiative, introduced on Earth Day 2010, will make thousands of new recycling kiosks available in popular public venues such as gas stations, stadiums, and public parks. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk. The multi‐year collaboration with Waste Management enables the local capture and recycling of PET and Aluminum, using both technology enabled and non‐technology enabled recycling kiosks. The Dream Machines are provided by WM GreenOps, LLC, a subsidiary of Waste Management, and operated by Greenopolis, the first interactive recycling system that brings together online and on‐street technologies. People who recycle their beverage containers in kiosks can redeem points they collect and receive awards when they visit

About Johnson & Wales University Johnson & Wales University (JWU), founded in 1914, is a nonprofit, private institution. A recognized leader in career education, we offer accredited degrees in business, hospitality, culinary arts, technology and education to more than 16,000 graduate and undergraduate students, representing all 50 states and 98 counties. By integrating academics and professional skills, related work experiences, leadership opportunities and career services, JWU prepares driven students who are seeking a competitive advantage in the global economy. Our 80,000 alumni from 140 countries pursue careers around the world. The university is committed to urban revitalization and thoughtful historic renovation. Through active civic participation and unique learning opportunities, JWU improves the quality of life in its campus communities in Providence, R.I.; North Miami, Fla.; Denver, Colo.; and Charlotte, N.C.

About PepsiCo
PepsiCo offers the world’s largest portfolio of billion‐dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses ‐ Frito‐Lay, Quaker, Pepsi‐Cola, Tropicana and Gatorade ‐ also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit

About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste‐to‐energy and landfill gas‐to‐energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America.

About Greenopolis
Greenopolis LLC, is a subsidiary of Waste Management. is the first interactive community that connects the online conversation about recycling and resource management with opportunities to track the products that consumers use and recycle through recycling kiosks located in public venues and other on the go locations. Through Greenopolis, environmentally responsible individuals can earn rewards for recycling and resource‐conscious companies can better understand the lifecycle of their products. “Rethink. Recycle. Reward. Closing the Loop Together.” For more information:

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer‐based community action and education organization. With a network of nearly 1,200 affiliate and participating organizations, Keep America Beautiful forms public‐private partnerships and programs that prevent litter, reduce waste, increase recycling, and create greener public spaces. To learn more, visit

About EBV
The Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) is a program first created by the Whitman School of Management at Syracuse University, designed to provide training in entrepreneurship and small business management to post‐9/11 veterans with disabilities resulting from their military service. The mission of the EBV is to open the door to business ownership for our veterans, by developing skills that relate to the many steps associated with launching and growing a small business. Today the EBV is offered by a network of world‐class business schools across the U.S., that includes Syracuse University, Texas A&M University, Florida State University, UCLA, Purdue University, and the University of Connecticut. The training is provided at no cost to eligible veterans.

Category: ,